1.    SEO reasons

You will lose search engine rank if your website experiences plenty of downtime, even if it only lasts for half an hour each time. Google does not like websites that experience downtime often, so whenever your website appears in search engine results, it will get a low rank. Imagine, putting in all that effort into your website, only to get low visibility because it experiences downtime. You can avoid low rank by getting one of the best SEO Perth companies to help you optimize your website, but your efforts might be futile. However, plenty of website monitoring tool services include keeping track of downtime and preventing it, or at least, address it as soon as it occurs.   

2.    Returning visitors

Imagine that you have a reader who enjoys the content you worked hard to present on your blog, and suddenly, when they want to read another one of your post, your blog goes down. People are not overly patient these days for websites that experience downtime. If you do not take prevention methods, you will lose returning visitors. They will close the tab and never click on a link from your blog again, even if it is the top result of a search, which is doubtful, considering downtime causes low rank on Google. In other words, if you want to keep your audience happy, make sure to prevent downtime. Moreover, if you want to have returning visitors, make sure to optimize the user experience on your website as much as you can.

3.    Lose credibility

Downtime, issues, interruptions, low rank in search results – all of those can cause a dent in your credibility, and your website will suffer plenty. In some cases, it is not about keywords and downtime, it’s about the effect it can have on your overall SEO optimization. Here is the thing, a large part of SEO depends on having authority websites link to your own website. But, if your website loses credibility due to not offering optimal user experience and lagging issues, the backlinks will not help you at all – in fact, they will probably cause problems for the website that is linking back to you, causing you to lose more than just visitors long term.

4.    Suffering hacker attacks

Monitoring your website can help you prevent or be aware of hacker attacks. They are not a myth and they do happen often. If you are hosting an online stole, or sell merchandise for your brand directly from your website, chances are your website will be on the black hat hackers’ radar. Moreover, a hacker attack can cause downtime, which is the biggest offender when it comes to keeping a website optimized for user experience. But, the problem gets bigger if your buyers discover that your website was hacked. Of course, no one understand the possibility of hacking attacks when they buy something and write down their credit card numbers, sometimes even without paying attention where they are doing this. However, when a hacking attack happens, it is a big deal. However, you can use a website monitoring service that includes hacker attacks protection to avoid this happening, especially if you are selling digital or physical merchandise on your website.

5.    Improving user experience

User experience is an umbrella term that can have many elements, but in simple terms, it refers to rating the experience that a person gets when they visit your website. One of the most important things that gets measured is load speed, i.e. how fast your website loads when a person clicks on it, whether images can be displayed easily, and whether there is an overall lag. If you are not monitoring your website, you will not know how fast your website loads. You might have a travel blog, for example, and post a lot of pictures from your travels, including videos. Your travel blog might be really interesting and provide relevant, authoritative content that is important to the readers. However, if your website lags due to the theme, the images, and the videos, your blog will get a low rank, and might even lose credibility.

However, monitoring your website will let you know when problems occur, and with most services, you can even prevent some of the issues. You will also find minor problems that you can improve upon. These might not be important to the people who visit your website, but they will be important for the search engines, and fixing them will improve upon your rank. When you decide to get a website monitoring tool, look for tools that offer important services, such as, preventing or minimizing downtime, and make sure that you will receive detailed reports of all of the issues in efficiency. That way, you can choose which problems you can and should address, and most importantly, make sure that the service includes fixing those issues, not just detecting them. Detecting efficiency problems will be of no use to you if you do not know how to fix them and need to get yet another service to do that.